Wow! What a way to celebrate #GivingTuesday and the spirit of volunteerism, and what a great gift to give: $25,000 toward 25 colleague-nominated organizations nationwide—generously donated by CVS Caremark Charitable Trust. In case you’re not so good with numbers, that’s $1,000 to each. For a list of recipients, click here.
I am personally excited because I recently had a chance to get to know CVS Caremark earlier this fall, spreading the good word about its All Kids Can-Special Olympics partnership.
Also on CVS Caremark’s #GivingTuesday agenda, is the launch of its new YouTube channel. It’s exciting to see how big brands and nonprofits are using social media, and taking the step into video is a perfect fit for this dynamic organization and its partners. By highlighting colleagues who volunteer in their communities, All Kids Can programs and more, CVS Caremark is upping its storytelling game. These videos are a terrific way to say thank you to those who help make these programs a success, and to spread the good word that volunteering is a crucial—and rewarding—endeavor.
Take a look:
—Logo and video courtesy of CVS Caremark